The Saturn ostensibly died at this very moment, and while Sega didn’t know it until 2001, its place in the console market also died that exact same day.

This is the greatest moment in E3 history, by the way it killed an entire console in one fell swoop. No more delays, or COVID nonsense, it’s time for some god damn trailers and hype-ass announcements! Yes, I am a hypocrite but at least I know I’m one.

But after not having an E3 last year, we desperately need it this year.

None of us should be celebrating the mega-corporations behind the games, just the games themselves, and the developers who crunched themselves to death working on these E3 vertical slices and barely functioning demos. This is all my opinion, none of this is objective because how can it possibly be that. Like a train wreck of Christmas gifts, exploding everywhere and hurting all the employees who make the games, but it’s still a spectacle you cannot take your eyes off of. The whole thing is revolting, and yet somehow hype. It’s just rich companies getting richer by promoting their marketing materials directly to their loyal diehard customers. Yes, capitalism breeds companies to compete, but it’s not a war. But there is some credence to the thought that one press conference stood out from the others, but it’s usually in the toxic way fanboys pit conglomerates against each other like sports teams playing against each other. The silly idea that every year us gamers chronicle, in magazines and on the internet, a “winner” to E3 is preposterous, ridiculous, and downright criminal. You cannot win a convention that isn’t a real competition or match or contest. Let me be perfectly clear: no one entity, person, game, product, piece of art, company, or thing can “win” an E3.

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